It’s a vital financial metric for you to track if you want to make sure your objectives are being met.

But how is it measured, tracked, and optimised to increase the profitability of your business and enhance your reputation?

In this expert tip sheet, we’ve got all the answers you need – aided by some of SiteMinder’s most trusted industry partners from around the world. You’ll learn:

• Why ROI is so important to measure and optimise
• How to avoid the barriers to profitability at your hotel
• The best ways to maximise ROI at your property

Simply fill in the form to get your free copy and take advantage of these vital insights!

With the right plans and tools in place and a willingness to be adaptable, hoteliers can manage uncertainty, capitalise on opportunities, and maintain consistent growth.

This guide will outline practical strategies for your hotel to achieve its revenue goals and explain how SiteMinder’s platform can facilitate your success and unlock unbeatable hotel revenue results.

Fill out the form to download your copy.

In our cheat sheet you’ll find a range of actionable insights tips for you to try at your property to start increasing profit, including:

• How to use the data you already have at your fingertips
• How to experiment with pricing
• How to draw and implement learnings from your guests
• How to use smart technology to advantage
• How to increase ancillary revenue
• How to cost-cut effectively

Simply fill in the form access your cheat sheet.

A channel manager allows you to distribute all your rooms across as many Online Travel Agents (OTAs) channels as you like at the same time; with automatic, two-way, and real-time inventory updates communicated to your PMS.

Given there are many providers who offer channel managers, not all are going to prove suitable for your property.

Learn how to choose the best channel management solution for your hotel in this free eBook.

We’ll cover:

• Why you need a channel manager
• How a channel manager fits into your hotel tech stack
• What features you need
• Standalone vs platform

Fill in the form to get your copy

However it’s not always simple to create and implement effective strategies. There’s a lot to take into account, especially during and post-COVID.

That’s why we’ve created this 10-tip guide to get you on the right track where you’ll learn how to:

• Improve direct sales
• Optimise distribution
• Respond to traveller behaviours

Simply fill in the form to get your copy.

This guide provides a simple but powerful process on how to optimise your hotel’s direct bookings, including:

• Using images and room descriptions
• Maintaining availability
• Integrating your website and booking engine
• Using Google and social media
• Creating cancellation policies and communicating with guests
• And more!

Simply fill in the form to get your free guide

Comprised of many seamlessly integrated features, a hotel commerce platform will allow you to run your business to a higher standard, with much less effort.

Learn more about hotel commerce platforms and how to choose a provider in this free ebook. We’ll cover:

• An introduction to hotel commerce
• Why you need a hotel commerce platform
• How it fits into your hotel’s strategy
• Features to look for

Simply fill in the form to get your copy

Technology enables you to access more data quicker, automate processes, inform strategies,  personalise guest communications, and more.

To help you master your marketing with tech we’ve created this ebook where you’ll learn about:

• Sourcing and using key metrics
• Understanding your ideal guest
• Producing and displaying great content
• Mastering your digital channels
• How to automate and save time

Simply fill in the form to grab your copy.

Achieving a balance is the tricky part, given current industry staff shortages mean you have little time on your hands to do everything you need to do to make money, or build a rapport with your guests.

If you’re managing your property manually, it compounds the issue and makes it almost impossible to keep up with competitors.

That’s why we created this ebook – to show how useful technology can be in easing the strain on your time and resources by:

• Automating your work
• Freeing up your time
• Giving you opportunities to increase bookings
• Enabling you to make decisions that boost revenue
• And more!

Simply fill in the form to get your copy

This tip sheet will cover all the bases you need to hire quality staff and be a great staff manager – allowing your property to prosper.

You’ll learn:

• Tips for recruitment
• Tips for training
• Tips for people managing
• Plus bonus tips!

Simply fill in the form to download your copy

Holiday bookings are those unique reservations that come pouring in when the calendar hits peak travel seasons – or even sooner, in the case of early holiday bookings. Whether it’s families planning their great summer escape, couples envisioning a winter wonderland getaway, or friends aiming to celebrate the New Year in a new locale, these bookings are a different breed altogether.

Holiday bookings bring a unique set of guests—each with their own set of expectations and needs. You might find yourself hosting a family reunion one day and a honeymoon getaway the next. The diversity doesn’t stop there; you’ll often see an international mix of guests, each bringing a slice of their culture and expectations to your doorstep. This makes holiday bookings an exciting but complex puzzle, one that requires a nuanced approach to guest services.

In the digital age, the way these bookings are made has also evolved. It’s not just about phone calls or walk-ins anymore; online reservations have become the norm. This shift has made managing these bookings more efficient but also demands a system that can keep up with real-time changes, offer diverse payment options, and provide a smooth user experience.

Holiday bookings are not just about increased occupancy; they’re a gateway to a more diverse and demanding customer base, an opportunity to showcase your hospitality skills, and a litmus test for your operational efficiency. In short, they’re a big deal!

Why are holiday bookings important to hotels?

Here’s why mastering holiday bookings is so key to hotel success:

• Cash flow boost: When demand is high, you can adjust room rates to maximise revenue. It’s a straightforward way to improve your bottom line.
• Turn guests into regulars: Deliver a great holiday experience, and you’re likely converting first-time visitors into repeat customers, even out of season.
• Streamlined operations: Knowing you’ll be near capacity at certain times of year allows you to plan your staffing and inventory more efficiently.
• Stand out from the crowd: Offering unique holiday packages or events can differentiate you from competitors. Just ensure that you pick a particular niche, such as cheap holiday bookings or luxury holiday bookings.
• Community engagement: Hosting holiday events can attract not just guests but also local residents, enhancing your brand in the community.

10 ways to increase holiday bookings online 

The holiday season is a goldmine for hotels, but tapping into its full potential requires more than just waiting for bookings to roll in. Here’s a rundown of ten effective strategies to boost your holiday bookings online and make the most of this lucrative period.

1. Holiday packages: Bundle up room stays with added perks like airport transfers, complimentary breakfast, or a guided city tour. It’s all about offering value that makes guests hit that ‘Book Now’ button. This is a great choice for group holiday bookings too.
2. Early bird promotions: Reward those eager beavers who like to plan ahead. Offer discounted rates or special amenities for bookings made a few months before the holiday season kicks in.
3. Work with local events: Partner with local festivals or events happening during the holiday season. Offer special rates for event-goers and promote it as an ‘Event + Stay’ package online.
4. Limited time offers: Create a sense of urgency with time-sensitive deals. Flash sales or ‘last-minute’ discounts can drive quick decisions and fill up rooms that might otherwise go vacant.
5. Gift vouchers: Allow guests to gift a stay or an upgrade at your hotel. Not only does this bring in immediate revenue, but it also introduces new guests to your establishment.
6. Online reviews: Leverage the power of positive reviews. Feature them prominently on your booking page to build trust and encourage new guests to choose your hotel.
7. Exclusive events: Host events that are exclusive to guests staying during the holiday period. Whether it’s a rooftop New Year’s Eve party or a Christmas dinner, make it special and make it exclusive.
8. Special dining options: Offer holiday-themed menus or dining experiences that guests can only get by booking directly through your website. Think Christmas brunches or New Year’s Eve gala dinners.
9. Post on social media: Use your social media platforms to showcase your holiday offerings. A well-timed post featuring your special holiday package can go a long way in attracting bookings.
10. Festive decorations: Sometimes, the ambience is the deal-breaker. Showcase your hotel’s festive decorations online to give potential guests a taste of the holiday spirit they can expect.

How to master the art and science of hotel holiday bookings

The holidays are often when your hotel needs to hustle the hardest, to make sure you win enough bookings and earn enough revenue to really capitalise on high-demand periods of travel.

You have to think both creatively and strategically to ensure your property is seen by as many people as possible, and so that you can win guests over once they have discovered you.

Download our evergreen ebook to explore more pointers that engage both sides of the brain to enable your hotel to prosper every time the holidays roll around.

Maximise holiday bookings and boost hotel revenue with SiteMinder

Looking to maximise your holiday bookings? The key lies in leveraging the right technology to simplify the booking process, optimise pricing, and manage multiple channels effectively. 

Here’s how SiteMinder can be your secret weapon in making the most out of the holiday rush:

• Effortless reservation management: Manage all your holiday bookings from different sources in one place with SiteMinder’s unified dashboard. Real-time updates mean you’re always in the loop, maximising your revenue opportunities.
• Create tailored holiday offers: SiteMinder allows you to easily set up and manage special holiday promotions that attract guests. Use the platform’s analytics to craft offers that really hit the mark with your audience.
• Optimise for peak seasons: SiteMinder’s data-driven algorithms help you make informed decisions to fill your rooms during the holidays. Balance demand and room availability to set the perfect price and attract more bookings.

Get started with SiteMinder for free or watch a demo to learn more.

There’s a lot to unpack and focus on when it comes to ensuring your SEO strategy is a strong one but hopefully we’ve made it much simpler with this helpful cheat sheet. Download it and use it to:

• Grow your understanding of key SEO tools
• Make your website search engine friendly
• Understand your audience
• Improve your content
• Measure your performance
• And more!

Simply fill in the form to access.

Facebook is its own beast when it comes to marketing successfully and you need to take into account a number of different factors and best practices.

This cheat sheet will be a handy reference point for you to ensure no stone is unturned when trying to attract and acquire guests on Facebook. Use it to:

• Start your page, optimise your business profile, and grow your following
• Create exciting, varied, and engaging content in a number of formats
• Master paid advertising and maximise the revenue potential of Facebook to your hotel

Simply fill in the form to access

Many travellers will be eager to make up for lost time and spend some time away, after the pandemic deprived them of any adventures.

To ensure your business makes the most of this opportunity, it’s important to understand which guests you want to attract, how to do it effectively, and how to maximise revenue. That’s why we’ve created this interactive workbook to help you plan for the year ahead.

Simply fill in the form for access.

To effectively manage your property you need to balance your channel mix and achieve the maximum of your potential revenue. It’s just as important to keep track of your performance over time and make like-for-like comparisons. This makes it easy to understand what has changed and why, and how you can correct or capitalise on the situation.

This cheat sheet will explain the Booking Performance report and Pace reports available to your hotel, how you can collect the data, and how to put it into action at your property.

Simply fill out the form for access.

Its power is magnified when you can integrate it with other systems to create an entirely cloud-based hub to run your business.

Two-way integration is an essential tool for hotels who want to stay competitive in the massive, modern online marketplace. Integration allows for the convergence of essential departments such as sales, front desk management, housekeeping, payment processing, and revenue management.

In this cheat sheet you’ll learn how two-way integration works and how you can gain more bookings by connecting your PMS with a channel manager.

Download the guide for free by filling in the form!

There are a whole range of revenue management metrics you can track and evaluate to improve your business. Unfortunately it’s not easy to remember, calculate, or understand them all on a regular basis.

That’s why we put together this handy metrics sheet that let’s you see all the important metrics for your hotel at a glance!

Included:

• RevPAR
• TrevPAR
• RevPASH
• Occupancy rate
• ADR
• GOPPAR
• ALOS
• EBITDAR

Simply fill in the form for access.

However, your competitors are just as hungry so it’s not as simple as opening your doors and welcoming a flood of paying guests.

In this 3-part holiday plan we’ll show you strategies you can put in place to:

• Achieve your desired occupancy rate
• Optimise your pricing and rates
• Give guests an amazing stay

Simply fill in the form for access

In this free eBook, you’ll learn how to supercharge guest experience, regain guest loyalty, and understand what motivates Chinese guests.

Learn from hotel experts:

• Nicky Govender of Hotels & Tourism
• Jordan Hollander of HotelTechReport.com
• Justin Steele of ChinaReadyNow

Simply fill in the form to access your copy.

Without this analysis you can’t expect to develop successful revenue strategy. Ideally you’ll find you have a healthy proportion of bookings coming in direct through your hotel website and online booking engine.

If you don’t, it’s important to find ways to optimise direct bookings because this will be the most profitable strategy for your hotel.

In this ebook you’ll learn how to do this in five easy steps including:

• Make Google happy: Optimising SEO
• Engage your audience: Optimising content
• Delight your visitors: Optimising design and layout
• Remain accessible to all: Optimising functionality
• Make booking easy: Optimising integration

Fill in the form to download and access your copy.

The most cost-effective and time-efficient way to do this is to invest in website builder & editor technology.

The technology you buy not only needs to deliver a functional and fantastic looking website but it also needs to integrate with your online booking engine.

With the right software in place you can be perfectly prepared to drive more revenue from your website, rather than a commission-based online travel agent.

In this ebook you’ll learn how to choose the right website builder technology for your hotel. We’ll cover:

• Why you need a website builder & editor
• Key features of a website builder & editor
• Costs involved with a website builder & editor
• Buyers guide checklist

You’ll also get an interactive vendor checklist to compare products against each other.

Fill in the form to download the guide and increase revenue at your hotel.

So many factors are involved in maximising your property’s revenue so it’s key to understand how you can optimise each of them.

With our A-to-Z guide to revenue management, we’ll cover:

• Market segmentation
• Inventory control
• Optimising your pricing strategy
• Forecasting demand
• Automation

Download it now to effectively manage revenue at your hotel.

The harsh reality is that most visitors abandon their reservation partway through the process. These days travellers are very savvy shoppers and are willing to spend a long time researching and comparing accommodation options. By the time a guest actually commits to a payment, they’ve already been on a world tour in some respects.

However, the general industry trend of booking abandonment can be arrested if hotels are diligent with their direct booking strategy. Understanding the consumer path-to-purchase and customer friction points is important to provide a better online experience for travellers.

Download the cheat sheet to discover how you can reduce your abandoned bookings.

A booking engine allows you to own the guest relationship and combat high OTA commission-fees by enabling guests to book directly on your website or via your social media channels.

Given there are many providers who offer booking engines, not all are going to prove suitable for your property.

Learn how to choose the best booking engine solution for your hotel in this free eBook.

We’ll cover:

• Why you need a hotel booking engine
• How a booking engine fits into your hotel tech stack
• What features you need in a booking engine
• Standalone solution vs hotel commerce platform

Simply fill in the form to get your copy

The chances are if you have you’re looking into new ways to set your hotel apart from the competition. All businesses strive for a unique selling point that will give their brand presence and prestige.

For hotels, the guest experience is everything. Innovating to connect your hotel on a more personal level to global travellers and the local community is a sure way forward for successful hotels.

However, the methods of doing this are many and varied. Discovering the direction your hotel needs to take to be the best it can be requires a lot of research and considered thought, but we’re here to point you in the right direction.

Deloitte published a report with consultants Doblin detailing the predicted evolution of hotels as they seek to improve service and extend their relationships with customers. They propose there will be five main definitions of a hotel in the future: the Curator, the Matchmaker, the Neighbour, the Architect, and the Choreographer.

Using their insights we have devised a series of questions that will help you identify what your hotel will look like in the future…

Take the quiz instantly and start planning your hotel’s long-term business strategy today.

However, distributing rooms and driving bookings will forever remain a priority in the industry. In today’s world, that requires hotels to engage with technology providers who offer sophisticated but easy-to-use solutions.

With this checklist you can learn what your hotel needs and how to find the best technology on the market to:

• Improve distribution
• Increase direct bookings
• Optimise your website
• Accurately set your pricing

Download your free checklist today. Simply fill out the form for access.

With guest expectations on the rise and global hotels working hard to improve their service, it’s more important than ever to optimise your hotel packages.

Often, the right package can be the gentle nudge a traveller needs to book your hotel over a competitor.

This free cheat sheet, brought to you by SiteMinder & StayNTouch, will help hotels create offers that stand out from the crowd and convince guests they’re getting value for money – covering topics such as:

• Promotion
• Partnerships
• Creativity
• Advertising
• Measurement

For a simple yet holistic approach to creating effective hotel packages fill in the form and access this SiteMinder & StayNTouch guide.

This free cheat sheet will remind hoteliers of the key characteristics of business travellers and take them through the strategies they need to focus on including:

• Distribution for corporate bookings
• Marketing to business travellers
• Business-centric hotel features
• Maximising guest experience
• Implementing the best hotel technology

For a simple yet holistic approach to securing business travel bookings fill in the form and access this SiteMinder guide.

Since its inception SiteMinder has been optimising the day-to-day success of hotel businesses. This includes strengthening:

• Distribution
• Channel Management
• Revenue Management
• Property Management
• Reservation Management
• Website Management
• Systems Integration

In our success stories collection you’ll find real-life examples of how some of the world’s biggest hotels have prospered using SiteMinder’s award-winning technology solutions.

Download the full collection now and learn how to achieve the same results at your hotel.

It’s an essential tool in so many aspects of our everyday lives, and social channels play a crucial role in the research of holiday destinations, as travellers search for everything — including a great place to stay.

In this eBook we explore reports from VisitBritain as well as Blitz and AMP to provide useful insights into how travellers use social media to plan their trip and engage with it during and after their stay.

By downloading this FREE guide, hoteliers will learn how to –

• Foster a relationship with guests by staying connected
• Inspire travellers with creative content
• Encourage followers to talk about your hotel
• Promote social sharing with friends and family
• Target followers at the right time of day
• Improve competitions but focus on photos and videos
• Become a brand, not just a hotel
• Give your followers clarity
• Appear as a friend, not a computer
• Be exciting and encourage adventure

Download it now to learn how these statistics help unearth why it’s important for hotels to engage with travellers and how to effectively implement social into their online marketing.

Online reviews have become a massive influencer in what is an increasingly consumer-driven world.

The average traveller can have as much impact on a hotel’s reputation as a professional critic can. Responding to online reviews is now a central consideration for hotel managers trying to maintain a positive relationship with customers.

This free guide from SiteMinder delves into why online reviews are so significant and what you can do to master your management of them.

Download now to learn the best practice advice and responses.

Download our FREE 27-page eBook, How to diversify your hotel’s distribution strategy, and learn tips and insight into the many distribution initiatives available to increase revenue and profit at your hotel.

Online travel sales are predicted to reach a whopping $817.54 billion worldwide in 2020, and the share of online channels used for travel bookings reached 57% in 2016.

In an incredibly crowded space, how can you get your share?

With this eBook, you will learn to:

• Balance out your distribution channel mix
• Understand every channel – online and offline
• Build visibility over all your revenue channels
• Understand your guests mix – domestic and international
• Get started with your market research
• Work with the new emerging channels

Simply fill in the form to access your copy.

Sit back as we take you through the alphabet from A-to-Z and explore everything from commission-free bookings through to reduced risk of overbookings!

It’s a great way to find out more about us, what we do, our best-of-breed technology products, and how we help hoteliers just like you, run better businesses every day, all over the world.

Simply fill in the form to access it immediately – a copy will also be sent to your inbox.

Sit back as we take you through the alphabet from A-to-Z and explore everything from beautiful images, to Google Analytics, right through to responsive design!

It’s a great way to familiarise yourself with the key elements of an awesome online presence – including tips and tricks to help you create the website experience you and your hotel guests deserve.

• Want to make videos using just a smartphone app?
• Want to have beautiful hotel imagery without a professional and expensive photoshoot?
• Want to reach future guests on-the-go and deliver a brilliant mobile booking experience?

Then download the A-to-Z guide and get reading!

Simply fill in the form to access it immediately – a copy will also be sent to your inbox.